BetScore is an AI-powered investment thesis builder for product bets. It interrogates your evidence, researches the market, scores the case across five dimensions and produces a professional case file your leadership can actually compare. The thinking is yours. BetScore makes the evidence visible.
Most product investment cases are won by whoever argues most confidently, not whoever has the strongest evidence. BetScore fixes that. It walks you through a structured interview, challenges thin thinking, does its own research, and scores your bet on merit, so every case is built to the same bar.
BetScore guides you like a rigorous colleague, not a form. A thorough case takes 60–90 minutes, and you can stop and resume whenever you like.
Name the bet, classify it, and set your strategic context. Two minutes to frame what you are deciding.
The problem, the customer, and why now. BetScore pushes back where the answer is thin.
Fifteen components across five dimensions. Tell it what you know. Gaps are useful information.
Independent market and competitor research, then an objective score with the reasoning shown.
Strengthen the weak spots with new evidence and watch the score move in real time.
A polished, defensible case file, plus optional financial scenarios and contributor briefs.
Every bet is scored the same way, so two cases from two different people finally mean the same thing.
No subscription, no per-seat fees. Buy it once, run it as often as you like inside your own AI.
Secure checkout via Stripe · instant download · 14-day money-back guarantee
Yes. BetScore is the methodology, not the compute. It runs inside your own Claude or ChatGPT subscription, which keeps your bets and your data in your account.
No. It is a one-off £9.99 licence. Buy it once and it is yours, with no recurring charge.
Product managers and leaders making the case for where to invest. If you have ever had to defend a bet to a CPO or board, this is for you.
A shared scoring bar, a league table of every live bet, and a learning loop across your portfolio. Tell us what you are running and we will be in touch.
BetScore is one of the products we build with the same thinking we bring to clients. If you want a hand running a real decision through it, let us talk.
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